Home > Search Results: keywords:"preference zákazníků"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Evaluation of the Financial Situation of the Company and Suggestions for Financing of Advertising Activities
 Baranyiová, Lucie ; Toman,, Petr (referee) ; Ptáček, Roman (advisor)
This diploma thesis entitled "Evaluation of the financial situation of the company and a proposal for financing advertising activities" deals with the processing of the evaluation of the current financial situation of the company using financial analysis tools. With the help of this evaluation, the steps for the implementation and financing of advertising steps are subsequently processed.
Detailed record
Evaluation of the Financial Situation of the Company and Suggestions for Financing of Advertising Activities
 Baranyiová, Lucie ; Toman,, Petr (referee) ; Ptáček, Roman (advisor)
This diploma thesis entitled "Evaluation of the financial situation of the company and a proposal for financing advertising activities" deals with the processing of the evaluation of the current financial situation of the company using financial analysis tools. With the help of this evaluation, the steps for the implementation and financing of advertising steps are subsequently processed.
Detailed record
Evaluation of branding of regional products in Chile with the focus on small wine producers
 Dvořáková, Gabriela
Dvořáková, G. Evaluation of branding of regional products in Chile with focus on small wine producers. Diploma thesis. Brno. 2015 The aim of the thesis is to find out what are the customers preferences when they buy a bottle of wine in terms of wine packaging and labels and if there is a need of branding for small wine producers as part of their marketing strategy. The regional products have started to be more demanded from Chilean customers and there was a need to find out if regional products can be connected to branding. There was analysed literature review, corresponding researches and studies. There was also created the pilot online survey about the Chilean customer's preferences. The pilot online survey is limited with the sample size and hence the sample is not representative. Therefore, the main focus is to find out how the consumers understand the questions and what should be the main improvements for the future research to avoid misunderstanding. The survey fulfilled 80 respondents and there was found out that 71,25 % of respondents decide to buy bottle of wine according to brand or name of the winery. The main attributes such as brand, name of winery, year and origin place was found out as the most important attributes for respondents. There was applied recommendation for future research to apply also qualitative research in form of in-depth interview or focus groups as there can be easily misunderstood the visual meaning. According to gathered data there was proposed a brand strategy as a guideline for small producers of wine. The thesis is written for a project Vitrina Campesina supported by Chilean government.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English